So you’ve courted and called and complimented and called and called and called. You’re almost there, you’ve started the dance. Will it be a waltz, a cha-cha or a tango? The art of closing a sale is indeed, a back and forth, one step forward-two steps back dance of compromise and accommodation, with the customer in the lead.
If your potential client has you going in circles, always at arms length, you’re waltzing. A brisk back and forth of bargaining and conciliation…you’re doing a cha-cha. Or, it could be a gut-wrenching, pull-out your hair negotiation; better known as a tango.
Whatever the type of choreography your prospect uses, it’s important to realize that closing a sale should always take a back seat to fulfilling the needs of your client. Pushing a sale when the timing is wrong will hinder all future potential for a long term relationship. Rethink your presentation, customizing it to this particular client’s wants and needs. Launch a pitch where the prospect is engaged in your proposal, but unpressured by it.
This way, the next time the customer puts on the music; it will be time to boogie.
